Avis Budget Group is a leading global provider of mobility solutions, operating three of the most recognized brands in the industry through Avis, Budget and Zipcar. The Company is a leading vehicle rental operator in North America, Europe, Australia, New Zealand and certain other regions it serves. Avis Budget Group and its licensees operate the Avis and Budget brands in approximately 180 countries with more than 11,000 car and truck rental locations throughout the world Avis Budget Group is dedicated to being a best-in-class. As a Customer Led, Service Driven organization, our more than 30.000 employees are empowered to make decisions and move things forward, increasing customer loyalty and profitable growth.
In this position you manage the local content of the Polish and Czech websites of Avis and Budget and
support the Marketing Team with local communication.
Get the engine started, if you like to:
- Monitor and update our Polish and Czech websites for both brands: implement local and European
- promotions, create or update local landingpages for specific products and services
- Work closely with the Digital Team in Bracknell, UK, to improve the performance of the website and ensure the correct implementation of changes
- Manage and Control SEO performance of the Avis Blog in Poland by giving the agency who produces the content clear guidance on strategy and content
- Write and create bi-weekly Email campaigns using local but also centrally created content
- Define and execute content strategy on relevant Social Media channels with support of an agency and the Europe team. Plan and run local campaigns to drive direct customers to Avis or Budget.
- Support the Marketing Manager and his team with local requests from/campaigns in Poland and Czech Republic
- Translate or crosscheck copy into Polish and/or Czech
- Monitor the market and competitor activity, unveil trends and market opportunities
- Be the point of contact for any marketing related questions from the Polish and Czech Market.
The traffic light will jump to green if you can offer the following:
- Fluent in Polish and English (written and spoken) is essential; Czech and German is a plus
- A good understanding of the Polish market and culture
- Ideally a recognized qualification in Marketing, Business Studies or similar
- Passion for digital marketing paired with first experiences and excellent communication and writing skills
- Working experience in Social Media and/or Email Marketing as well as experience in working with
- Content Management Systems (e.g. Magnolia) is advantageous
- Photoshop skills
- Experience with Google Analytics and Google Adwords is advantageous
- Innovative and creative thinking balanced with pragmatism as well as highly self-motivated and results driven
- Networker and Team-minded
We offer more than just the basic equipment:
- A corporate culture in which team spirit counts
- Exciting task, a lot of self-responsibility and development opportunities in an international company
- Flexible working hours, good transport connections as well as a company restaurant
- Reductions for private rentals