Our Client is the world's No.1 spread betting and CFD provider. The company has offices in 17 countries across five continents, serving over 125,000 active clients worldwide. The Company opened its new branch (R&D Center) in Krakow in 2015 and is to hire around up to 250 IT, Digital Marketing and Business Development/ Customer Service and KYC/ Compliance Specialists for new projects and creating new products. It is highly innovative company with strong position on the market, working with new technologies in end-to-end Scrum methodology with best infrastructure and emerging technologies. If you are looking for the fast career development and extended learning opportunities, apply for the position of:
Requirements:
- Digital marketing experience in an analytics role
- Provide evidence of analytical ability to identify key issues and challenges and turn analysis/insight into tactical/strategic ideas and solutions
- Comfortable with data, its interpretation and the manipulation of figures
- Lead and deliver analytics audits confidently and successfully
- An understanding of websites, SEO, Paid Search, Display Advertising, Affiliate Marketing, Social Media and Email Marketing
- Experience with data extraction from Google Analytics and/ or Sitecore Analytics: A/B and multivariate testing and Multi-channel (online and offline) attribution and testing experience a plus
- Familiar with SQL and database structures as well as statistical packages is a plus
- Fluency with PowerPoint and Excel
- Experience in working with internal and external IT and marketing resources
- Understanding of internal processes and integration of organic search, social and communication tools
- Strong communication and interpersonal skills, comfortable presenting
- Detail-oriented and organised, ability to complete projects within scope and on deadline
- Experience of competitor analysis and risk management
- Knowledge of ranking factors and optimisation techniques
- Experience using 3rd party tools such as Google Search Console, Searchmetrics, Moz, MajesticSEO etc.
- Passion for Digital Marketing and Search
Responsibilities:
JOB PURPOSE:
Analyzing and utilizing various data sources to make recommendations for a balanced and successful central SEO strategy with project specific and local optimization for highest efficiency on returns. Identify areas and markets with opportunities to improve and execute these plans in cooperation with the On/Off page teams, the Tech SEO and Social team.
- Monthly reporting of local data as well as global and project specific
- Working with the analysis team to look at customer value from accounts acquired through SEO
- Looking after a multitude of data sets, SEO driven (SEO KPIs) and marketing driven (business KPIs) and supporting the Growth Manager, On- and off-page manager
- Pulling data clusters together - globally as well as on a country or regional basis to help to distribute resources according to expected outcome
The SEO Data Analyst will be responsible for the healthy growth of company’s websites, attain higher SERP visibility and increased traffic and conversions.
JOB RESPONSIBILITIES:
- Carry out a thorough data analysis of company’s websites and other online channels
- Competitor and Campaign analysis
- Highlight the strength of campaigns/ activity/ channels: recognise and identify areas of weakness or poor performance and make recommendations of how to overcome these
- Identify performance trends, prospect behaviour and opportunities for the business
- Utilise data to support behavioural targeting
- Adobe/Sitecat/ Google analytics set-up and management
- Create and provide weekly and monthly dashboard performance reports covering organic search, social media, mobile and ASO
- Collaborating with Data scientists, analysts team and other teams to ensure data is collected, analysed and applied appropriately
- Interpret digital data to develop insight and recommendations for internal stakeholders
- Providing the insight to validate projects coming from within the SEO team or other areas of the business to the SEO team according to their potential and priority
- Conduct in-depth competitor analysis
- Produce SEO project and KPI reports for all regions
- Increase the online presence of company’s websites by utilising modern organic search and online marketing techniques
- Research new industry developments, tactics and strategies
- Attend seminars and industry conferences to stay abreast of new developments, trends and platforms in technology, digital marketing and the SEO industry in particular
We offer:
- Private medical cover for you and your family (Medicover)
- Life insurance (Generali)
- Annual bonus and Christmas bonus
- Flexible working hours
- Option to work from home
- Ergonomic workstations
- Potential travel opportunities to London
- Free fresh fruit delivered daily
- Multikafeteria system (you can choose: gym, vouchers for lunch/shopping or cinema tickets)
- Library at the office
- Referral program
- Bike parking and shower
- Chill out zones
- Yoga classes and relax equipment
- Foosball and ping-pong table
- Games consoles and board games
- No dress code!