Responsible for planning, development and implementation of all of the Organization’s marketing strategies, marketing communications, and public relations activities, both external and internal. Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of the Organization.
The position reports to the CEO and is the member of senior management team.
Within the Organization, the position has primary working relationships with the Board members, senior management team, staff of the Marketing & PR function and volunteers.
Outside, the position coordinates, primarily, with the media and service providers.
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Creating and successfully implementing of a comprehensive marketing, communications and public relations program that will enhance the Organization’s strategy, image and position within the marketplace and the general public, and facilitate internal and external communications
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Implementing of all marketing & public relations activities and materials including publications, media relations, client acquisition, events, etc.
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Development and implementation of the brand strategy in all Organization’s markets
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Ensure articulation of Organization’s desired image and position, both internal and external
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Steer all brands across the business - lead any company trade show presence, advertising, materials, and digital marketing
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Define and identify target audiences and scope value potential of different audience segments and prioritise
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Oversee implementation of the marketing strategy - including campaigns, fairs, digital marketing, and PR
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Develop and test new marketing mixes to identify innovative and effective solutions to resolve business challenges
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Coordinate and connect marketing teams across countries on various campaigns run by the local markets
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Manage and grow social media presence
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Identify and implement communication strategies across the business
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Coordinate and ensure regular contact with target media and appropriate response to media requests.
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Act as the Organization’s representative with the media
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Undertake continuous analysis of competitive environment including trends Management of the media agency, database agency, creative agencies and all other external supplier relationships
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Guide the day to day activities of the marketing team
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Fluent knowledge of English and German
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A Master's degree in marketing, communications or the equivalent combination of education, training, and experience
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Minimum 5 years' experience in marketing and communications functions
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Ability to inspire and support innovation in marketing and communications on a continual basis
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Good leadership, collaboration, and management skills
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Ability to indirectly manage and influence individuals and teams
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Ability to effectively design and implement communications strategies in a large environment
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Experience in developing and managing a brand identity
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Demonstrated successful experience writing press releases, public speaking, presentations and negotiating with media
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Experience in developing a social media relations program
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Broad experience with web and digital marketing tools
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Exceptional oral and written communication skills
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Excellent analytical and problem solving skills
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Creative, personable, energetic, influential and diplomatic
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Prestigious position within senior management team in the head office of Raben Group
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Competitive salary depending on knowledge and work experience
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Attractive work conditions (including all necessary tools)
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Good secondary benefits
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The possibility of self-realization, development and high self-reliance
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Friendly environment in the team with professional attitude and expert background
