Webcertain is a leading international digital marketing agency operating in over 40 languages.
We are your one-stop partner for all your online marketing needs.
Our offices are located in the UK and Barcelona with regional locations around the world.
We are passionate about sharing global marketing knowledge including industry trends and latest developments via our online TV Channel (webcertain.tv), our Know-How platform (https://live.webcertain.com/site/kblist) which is available to subscribers and the International Search Summit (http://www.internationalsearchsummit.com/), an event series dedicated to international and multilingual search.
Additionally, Webcertain runs the International Marketing School, which delivers intensive search marketing training courses for digital marketing professionals.
Overall Purpose:
With a passion to develop a career in SEO, you will join Webcertain’s SEO team to help achieve it’s ambitious growth plans, through delivery excellence and a tailored development programme, resulting in rapid career development to become an expert in your field.
This role will specialise in one aspect of SEO, ensuring that international websites perform organically to their potential through the implementation of relevant geo-targeting techniques and domain strategies.
You will also play a pivotal role in developing our in-house tools and insights using Global Central (GC). GC is the technology backbone of Webcertain™ that empowers our people to perform at a higher level in international digital marketing, it removes admin and delivers analytics and know-how in an integrated way.
Key Responsibilities:
- Understanding our clients’ business and their objectives
- Involved in client meetings to discuss requirements, make tactical recommendations and present findings/results
- Developing geo-targeting strategies and domain strategies
- Delivering international organic visibility analyses
- Developing SEO strategies for entering new markets
- Delivering hreflang-x audits and recommendations
- Delivering geo-targeting audits
- Resolving issues with cross-regional rankings
- Ownership of the relevant reports, to be delivered via GC Analytics
- Developing know-how content to advance our capabilities and increase your profile in Webcertain and industry-wide
- Involved in creation of training materials and delivering internally/externally when required
- Supporting with company marketing materials & events when required
- Keeping abreast of all developments in the SEO industry
- Ensuring good working relationships are maintained with all team members and other departments within the company
Essential Skills and Qualifications:
- Proactive and willing to learn with a positive attitude
- Experience in working with different internal and external stakeholders and managing their expectations
- Understands key algorithm updates and SEO implications
- Keyword research practices and using Webmaster Tools
- Educated to degree level or equivalent
- An active interest in SEO and digital content
- Strong Analytical and numerical skills
- Advanced Microsoft Office skills (particularly data manipulation with Excel)
- Demonstrate the ability to work effectively and efficiently
- Strong presentation and communication skills
- Fluency in both written and spoken English
Desirable Skills and Qualifications:
- Foundational understanding of HTML, CSS, Javascript or other programming languages
- Excellent understanding of a popular analytics system such as Google Analytics
- Understanding of web site development techniques, Content Management Systems, server responses, consumer journey and conversion optimisation
- Active interest in social media
To be discussed at the interview.
This is a freelance role.