Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions - underpinned by the world’s largest delivery network - Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 373,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
Accenture Operations is one of Accenture key capabilities dedicated to work on outsourcing engagements. These are long-term partnerships with clients for whom we manage and provide increasingly specialized business operations, such as finance and accounting, IT, applications development and maintenance, helpdesk services, and HR. We not only maintain key business functions for clients, we constantly seek to improve them to help our clients move ahead of the competition.
SEM Specialist with German
Workplace: Warszawa
Nr Ref.: 00348469
Job Description:
- Perform Search Engine Ranking Reports
- Work with Market Representatives to provide recommendations for keyword optimization in local languages
- Take ownership of existing paid search programs and expand keyword coverage, develop compelling ad copy, and optimize Google AdWords and Bing Ads campaigns
- Perform Keyword audit and recommendations with accordance to market requirement
- Recommend optimization of PPC campaigns based on keyword performance
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
- Monitor and evaluate search results and search performance across the major search channels
- Communication to team and management on project development, timelines, and results
- Work closely with the other team members, and with media agencies to meet client goals
- Proactively identify fact-based trends and opportunities within the marketing campaigns
- Keep up with the latest industry trends and campaign features
- Answer ad hoc SEM questions and preparing ad hoc analysis of SEM campaigns
- BA/BS or Master degree (ideally Marketing, Digital / Computer Science, or Business related)
- Excellent spoken and written communication skills in English and German
- Minimum 1-year experience working as a SEM specialist for an agency or business
- Proficient knowledge of SEM tactics, keyword research and analytics with focus on lead generation and conversion to sales
- Good knowledge of digital marketing tools: Google AdWords, Bing/Yahoo Ads, Google Analytics (Marin Software would be an asset)
- Experience running and testing remarketing campaigns
- Proficient in Microsoft Excel, Word, and PowerPoint
- Passionate about Internet trends and digital marketing
- Ability to work in a fast paced multinational environment
- Strong analytical thinking, problem solving skills
- Self-motivated, results oriented
- The ability to use your knowledge of foreign language on a daily basis at work (we serve our Clients in almost 30 foreign languages)
- Experience with a range of Clients and technology solutions which provides professional relevance
- Operating according to Lean Six Sigma philosophy
- Collaborating and learning from diverse and talented colleagues helps you “raise your game”
- Trainings and development tailored to help you achieve your potential
- New Joiners Programme including trainings
- Opportunity to engage in Corporate Social Responsibility initiatives
- We also think about your social life, at Accenture you will be able to take part in different initiatives like Book Club, International Cuisine Club, Accenture Runners Club, family events, cultural meetings, photography classes, climbing, soccer, swimming and many others
- Social benefit packages including: private medical care, Sodexo vouchers, Benefit sport club cards, life insurance
- Friendly work atmosphere in multicultural environment
Poznaj
Accenture Sp. z o.o.
Accenture jest globalną firmą świadczącą usługi z zakresu konsultingu, nowoczesnych technologii i outsourcingu. Ponad 281 tys. pracowników Accenture świadczy usługi swoim klientom z ponad 120 krajów świata. Łącząc niezrównane doświadczenie, doskonałą znajomość wszystkich branż i funkcji biznesowych oraz rozległą wiedzę z badań nad najlepszymi firmami na całym świecie, Accenture współpracuje ze swoimi klientami, aby pomóc im stać się wysokoefektywnym przedsiębiorstwem.
W roku finansowym zamkniętym 31 sierpnia 2013 roku, Accenture osiągnęło przychody netto sięgające 28,6 miliarda dolarów. Strona internetowa firmy to www.accenture.com.