QIAGEN is one of the world's leading biotechnology companies. With our sample to insight solutions that unlock valuable molecular information from biological samples, QIAGEN helps to improve healthcare and safeguard our societies, enables the development of new medicines and paves the way for scientific breakthroughs.
Join the revolution – and see how you can make a difference!
Search Engine Marketing (SEM) Analyst
Job ID#: 9099
Functional Area: Marketing
Location: Wroclaw (Breslau), Poland
Employment Type: Regular Full-Time
Duration: unlimited
Position Description
- Creation and set-up of new SEM campaigns.
- Analysis, tracking and reporting of current SEM campaigns.
- Definition and implementation of SEM long term strategy.
- Technical optimization of current SEM campaigns.
- Coordination with content owners for content-related optimization of SEM campaigns.
- Close collaboration and consulting of internal clients (especially the business areas).
- Close collaboration with other CoE (content management, demand generation).
- Development of SEM-guidelines and best practices for QIAGEN content positioning.
- Support of campaign management team as campaign manager to cover for seasonal Peaks.
Position Requirements
- Educational background: Bachelor’s or master’s degree.
- Proven track record in the creation and optimization of SEM campaigns (3 years of experience).
- Previous experience working within an agency or eCommerce organization.
- Min. 2 years of experience in marketing campaign management or digital marketing.
- Fluency in English.
- Experience in management of budget and revenue targets.
- Excellent marketing skills and proven knowledge of online campaigns & digital Touchpoints.
- Product knowledge of Biotech products & market are of advantage.
- Excellent project management skills to manage multiple cross-functional projects.
- Knowledge of German would be a plus.
Personal Requirements
- Self-motivated, enthusiastic, self-starter and a strong team player.
- Analytical, enjoy technology and eager to implement best-practices in B2B environment.
We Offer
- Possibility to develop in an international company;
- Attractive office location in Sky Tower;
- Attractive benefits package;
- Language classes;
- Private medical care;
- Group Life Insurance;
- Friendly atmosphere;
- Happy Monday :)