Our Client is a developing european retailer. Currently we are seeking an Online Marketing Specialist with good marketing experience to join a stable organization on a full-time basis. This is a terrific opportunity offering a great development path and other outstanding perks.
A successful candidate must have a proven background in paid Google and Facebook campaigns. They will be responsible for the planning, implementing and measuring of Google Ads and Facebook Ads campaigns for several markets in Europe and Canada, working to agreed targets and budgets.
Online Advertising Specialist
Miejsce pracy: Łódź
Main duties and responsibilities:
- Managing Google and Facebook paid campaigns from conception to execution designed to drive leads and acquire new customers.
- Optimizing keyword techniques and utilizing ad copy, landing pages, bidding strategies and negative keywords in coordination with content, across Google.
- Assisting in creating ad copy and design to create compelling and high converting display creatives for display ads and landing pages.
- Utilize Facebook Ads Manager and Google Analytics to develop insights and action points intended to increase our clients' revenues month-over-month.
- Maintain the highest level of knowledge and understanding of Facebook's ad ecosystem by staying informed of changes in the ad auction, ad formats, campaign objectives, and bid strategies
- Adopting a continual 'test and learn' approach to all performance marketing activities, developing A/B tests and sharing results with the wider team.
- Supplying weekly and monthly reports with meaningful insight, analysing trends, and advising on improvements.
- Forecasting and budgeting – managing the paid activity within budget and CPA targets.
- Achieving monthly targets and KPIs.
- Devising the overall PPC strategy by working closely with supervisor and marketing department.
- Supporting the wider business with ecommerce needs as and when required and with any other tasks as reasonably requested by your manager.
Candidate profile:
- 2+ years experience of running successful Google Ads and Facebook Ads campaigns.
- 2+ years experience in an E-commerce environment, either client or agency side.
- Strong knowledge of Google Ads, Facebook Ads, Google Analytics, with certification being highly desirable.
- Strong organizational, analytical, and communication skills to translate analytics into recommendations, insights, and functional production plans.
- An entrepreneurial mindset that likes to challenge the status quo to make sure we are always evolving.
- Wider digital knowledge.
- Highly numerical and analytical with excellent attention to detail.
- Confident managing budgets effectively whilst effectively gaining ROI.
- Strong written and verbal communication skills.
- A perfect candidate should have an experience in working for an international company with several subsidies.
- Fluent in English and Polish are a must.
We offer:
- Competitive salary.
- Private medical care.
- Multisport card.
- Company social benefits fund.
- Challenging tasks that contribute to both professional and personal growth and development.
- The opportunity to be part of a company recognized for innovation and growth.
- A thriving environment characterized by team play and informality.