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Accenture is a global management consulting, technology services and outsourcing company, with more than 305,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world's most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30 billion for the fiscal year ended Aug. 31, 2014. Its home page is http://www.accenture.com/.
Accenture Operations is a dedicated team of people who work on outsourcing engagements. These are long-term partnerships with clients for whom we manage and provide increasingly specialized business operations, such as finance and accounting, IT, applications development and maintenance, helpdesk services, and HR. We not only maintain key business functions for clients, we constantly seek to improve them to help our clients move ahead of the competition.
Analytics & Campaign Lead with English
Workplace: Warszawa
Nr Ref.: 00276625
Job Description:
- Works as the 'face' to the local market brand managers for a Digital Marketing service (that includes Campaign Execution and Content management)
- Manage the implementation, tracking and measurement of digital marketing campaigns, on time and within budget
- Manage campaign implementation and performance against agreed campaign activity
- Be responsible for the production and sourcing of all campaign materials
- Deliver campaign activity presentations and regular results presentations
- Ensure each campaign has clear metrics as agreed with the client and ensure that campaigns are achieving appropriate return on investment in line with marketing goals
- Deliver frequent optimization and monthly reporting of results against metrics, including use of web analysis tools such as Google Analytics, email data reports, ADO (Accenture digital optimization)
- Carry out post campaign analysis to report KPIs and distribute learning for future campaigns
- Ability to present convincing arguments for recommendations to the client and 3rd parties while maintaining successful working relationships
- Liaise with the brand team to ensure campaign materials is aligned to overall collateral, prospectuses and identity guidelines
- Day-to-day management of external agencies to source creatives and content
- At least 2-4 years of experience working as a digital campaign manager for a agency or large size business in local market
- BA/BS or Masters degrees (ideally Marketing, Digital / Computer Science, or Business related)
- Excellent spoken and written language skills in English
- Excellent client management skills
- ability to work in a fast paced environment
- Ability to manage stakeholders onshore and offshore
- Understanding of: Google Analytics/Adwords , Marketing automation tools - Eloqua, Marketo
- Understanding of: Multivariate testing tools and techniques e.g. Adobe Test&Target, Optimizely etc.
- Google Adwords certified - desired
- Understanding of: CRM tools - exact target, responsys etc.
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Challenging job in a professional and multinational environment
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Trainings and development programs
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Opportunity to gain broad analytical skills, experience and highly marketable specialist expertise
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Opportunity to gain broad experience in end to end project management
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Significant work atmosphere and tools
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Attractive salary and social package
Poznaj
Accenture Sp. z o.o.
Accenture jest globalną firmą świadczącą usługi z zakresu konsultingu, nowoczesnych technologii i outsourcingu. Ponad 281 tys. pracowników Accenture świadczy usługi swoim klientom z ponad 120 krajów świata. Łącząc niezrównane doświadczenie, doskonałą znajomość wszystkich branż i funkcji biznesowych oraz rozległą wiedzę z badań nad najlepszymi firmami na całym świecie, Accenture współpracuje ze swoimi klientami, aby pomóc im stać się wysokoefektywnym przedsiębiorstwem.
W roku finansowym zamkniętym 31 sierpnia 2013 roku, Accenture osiągnęło przychody netto sięgające 28,6 miliarda dolarów. Strona internetowa firmy to www.accenture.com.